Sociaty Media Network

We entertain, inform
and inspire.

Gen Z and Millennials across the world follow Sociaty's brands for their daily dose of news, entertainment and pop culture, as well as memes. Whatever and wherever it is, we've got it covered.

01 Reach

A network, not a single channel.

Sociaty operates as a family of vertical media brands on Instagram and TikTok. Together they reach an international young audience, 5M+ followers generating 10B+ impressions a year.

5M+

Total followers

10B+

Impressions per year

02 The brands

Three voices, one network.

Each brand owns a clear editorial lane. Campaigns can run on one voice or across the full network.

01. Sociaty

News, entertainment & pop culture

The flagship. Daily news, entertainment and pop-culture moments packaged for a young audience, fast, visual, shareable.

02. Fembase

Female-first entertainment

Entertainment and lifestyle with a predominantly female community, over three quarters of the audience are women.

03. MemeCulture

Memes & artist culture

High-velocity meme content and artist collaborations. The channel where campaigns become part of the conversation instead of interrupting it.

03 Demographics

Who the network reaches.

Core audience: 18–34, international, active in the evening. Highlights per brand below, full media kit with platform-level breakdowns on request.

Sociaty

News & pop culture

Age 25–3448.2%
Women58.4%
United States25.1%
United Kingdom7.9%
Germany5.9%

On TikTok, 50.5% of the audience is US-based; 18–24 and 25–34 are the strongest age groups.

Fembase

Female-first entertainment

Women77.1%
Age 25–3448.9%
United States23.5%
Canada7.7%
United Kingdom7.5%

On TikTok, 18–24 is the single strongest age group at 48.0%.

MemeCulture

Memes & artist culture

Age 25–3458.6%
Women58.2%
United States14.9%
India8.8%
Germany7.5%

Peak activity across the network: afternoons and evenings, strongest between 3 pm and 9 pm.

04 Collaborations

Brands we have worked with.

MetaHingeTikTokSpotifyCarlsbergStarbucksAirbnbNothingKellogg's

05 Artists

Artists featured on the network.

MemeCulture regularly works with artists and their labels on release promotion and cultural moments.

Billie EilishJustin BieberEd SheeranSelena GomezColdplayThe ChainsmokersCalvin HarrisTiëstoMarshmello

06 Formats

What your placement can look like.

Every placement is produced natively, in the voice and format the audience already follows the channel for. Below: real paid partnerships that ran on the network.

Sociaty paid partnership post. Netflix Squid Game Season 2 announcement, 190K likes Sociaty paid partnership post. Nothing phone launch Sociaty paid partnership post. Hinge meme placement, 106K likes Sociaty paid partnership post. Wizz Air all-you-can-fly pass, 89.5K likes

Editorial news card

Your announcement packaged as a Sociaty news post, headline-first, swipeable, built to be reshared.

Paid partnership post

Clearly declared brand cooperation in the channel's native visual language, on one brand or across the network.

Meme placement

Your product inside the joke, not next to it. The format with the highest organic share rate on the network.

Story takeover

A day in stories, sequences, countdowns, link-outs. Ideal for launches, drops and event coverage.

Advertise with us. Tell us what you want to launch, and we'll propose the right brands, formats and timing, with the full media kit and current channel statistics.

Get in touch